Even if you spend all the time and effort necessary to create and deliver the best email campaigns, it won’t matter if your messages end up in the spam folder and are forgotten about. Spam filters are among the most important of all the variables and instruments that influence email deliverability. Your amount of opens, clicks, and – most crucially – sales may suffer if you don’t adhere to the spam guidelines. Therefore, RNF Technologies’ Faisal Abidi emphasized that it is crucial to understand spam filters thoroughly, how they operate, and how to avoid them continuously.
Triggers For Spam Filters
Unfortunately, many factors can direct your marketing messages in the wrong direction. Understanding some of the most prevalent triggers is crucial to avoiding spam filters altogether. These are typical spam filter triggers noted by Faisal Abidi, who is also the co-founder of Phonato Studios:
- Poor spelling and grammar
- Requesting the reader to take an unusual action
- Requesting private information
- Too many links
- Including untrustworthy or pointless attachments
- A cynical topic line
- Using an unknown or anonymous sender name
- Sending a bulk mail that contains the same message
Remember that these are only a few typical spam filter triggers. You can prevent them most effectively by adhering to best practices for email marketing.
Best Practices for Preventing Emails from Going to Spam
- Send Relevant Audiences Targeted Emails Using Segmentation
Email marketing initiatives can have a more significant impact when segmentation is done effectively. Therefore, tailor your email list to target individual subscribers with material that is highly relevant to them. Faisal Abidi suggests that you make sure you are speaking to the appropriate person, at the right time, with the proper pitch if you urge a customer to invest their valuable time and money in your product. If your message is pertinent, people are less likely to mark it as spam or delete it, which raises the possibility that they will open it and interact favorably with your company.
- Steer clear of including forms in emails.
Even though we enjoy developing innovative ways to keep readers interested in our marketing emails, a form isn’t always a good idea, exceptionally if you’re requesting sensitive data. To safeguard clients from a phishing scams, your subscriber’s email service provider will likely mark emails with these types of embedded forms as spam.
That’s not to argue that forms cannot be included in emails. Avoid any form or survey that requests the following personal information, though.
- Keep Your Email List Clean
Make regularly auditing and updating your email list as part of your workflow. Your overall delivery/engagement rates will be lower the more inactive or abandoned addresses you have. This could harm your reputation and raise the possibility of getting marked as spam. In turn, you might want to eliminate certain subscribers from your list if they haven’t opened your emails in a while.
Conclusion
According to Faisal Abidi, spam filters can have a more significant impact than you might imagine on the outcome of an email marketing campaign. Simply being aware of the warning signs and following the best practices outlined above will guarantee that you are maximizing your important engagement metrics and putting yourself ahead of your rivals. It’s essential to remember that higher open and click-through rates contribute to more sales and let inbox providers know you deserve to be in their subscribers’ inboxes.
