As an expanding business, one must take care of many tasks like project management, team management, customer relationship, and online presence. In taking care of these tasks, one tends to outsource a few of its tasks for a better and more manageable experience. But what if the outsourced party is unreliable or are just some scammers trying to manipulate people to take away their money? Although this might benefit the fraudsters, it’s a whole loss-loss situation for a business. They lose their money, time, and resources in return for this scam.
So, we talked to Faisal Abidi, Co-founder of RNF Technologies, a pioneer in the digital marketing world, to underline the various ways one can identify these digital marketing scams and avoid getting trapped in the scammers’ convincing suggestions and strategies.
Distinct Signs Of Digital Marketing Scams By Faisal Abidi
RNF Technologies’ Faisal Abidi shares his insights about the commonly used tricks of digital marketing scammers that he has noticed in his 12+ years in this industry. He highlights that scammers look for the desires and business goals of the victims and offer them the solutions they find challenging to say no to.
- False Followers
In this digital era, people listen more to social media than those sitting before them. Who wouldn’t want to be present and expand their business by reaching a million people with just one click? Scammers understand this need of companies and offer them quick ways and strategies to gain more followers. Still, Faisal Abidi questions, will these people be of any benefit to your business? As they won’t be interested in buying your products or services, you’re investing in getting silent observers, not potential customers.
- Cheap Websites
Just like social media, websites are also essential for businesses to expand their online presence. Businesses without relevant websites are approached by these scammers and offered complete websites at a lesser cost.
Although this may sound like a profitable deal, what if the website doesn’t have enough security measures and originality and offers a dissatisfactory user experience? It will affect your business unpleasantly as google can blacklist your content due to copyright issues, and thus, everything would be futile.
- Instant Search Engine Optimization
Many scammed marketing agencies offer a one-day boost in your website reach and #1 ranking on search engines. This is just another trick to get your attention, money, and resources used by scammers, suggests Faisal Abidi, Co-founder of Phonato Studios. For a business to reach the #1 ranking or even getting on the first page of Google’s search engine takes a lot of months, content, and optimizations.
If someone promises you quick results, they are either scamming you or using black hat SEO strategies that are again unreliable and unacceptable.
After highlighting a few of the most commonly used digital marketing scam strategies, Faisal Abidi of RNF Technologies shared how one can avoid falling for these marketing tricks-
Quick Tips By Faisal Abidi To Prevent You From Marketing Scams
- Always ask for their previous referrals. By asking for referrals from marketing agencies, you get to know about their clients. You can contact those clients and gain their feedback or experience with the marketing agency. Also, if they are scammers, you can prevent yourself from getting into their trap.
- Don’t hesitate to share your queries. Feel free to ask your marketing agencies questions; if they are not answering your queries, it’s time to rethink your decision.
- Get regular updates on your marketing campaigns and strategies. Phonato Studios’ Faisal Abidi suggests that you can measure the difference between your previous and current campaigns by getting regular updates on your marketing strategies. This difference will help you decide your further marketing strategies and continue with the marketing agency.
