The Benefits of Proactive Loyalty Fraud Prevention Through Machine Learning, According To Faisal Abidi

Customer loyalty programs manage thousands of member accounts while processing millions of transactions from hundreds of locations. At this rate and volume of data processing, detecting fraudulent behavior is a hurdle that may be extremely difficult to overcome using conventional techniques. Faisal Abidi, the co-founder of RNF Technologies, emphasized how, if properly applied, machine learning…

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